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Solution Marketing Manager

Israel
,
Marketing

Sygnia is a top tier cyber technology and services company, providing high-end consulting and incident response support for organizations worldwide. Sygnia works with companies to proactively build their cyber resilience and to respond and defeat attacks within their networks. It is the trusted advisor and cyber security service provider of IT and security teams, senior managements, and boards of top organizations worldwide, including Fortune 100 companies.

The company draws on top talent from the ranks of elite military technology units and from across the cyber industry and has some of the world’s top talents in cybersecurity. Described by Forbes as a “cyber security delta force”, it applies technological supremacy, digital combat experience, data analytics and a business-driven mindset to cyber security, enabling organizations to excel in the age of cyber.

As a Solution Marketing Manager, you will work cross-functionally between Sales, Delivery and Marketing to ensure that we effectively communicate the current and future value of Sygnia Services to different personas through the buyer’s journey. You will lead the translation of our capabilities into impactful product marketing solutions. You will develop services positioning and messaging informed by user research, market insights, and technical understanding. This role is relevant for leaders with hands-on passion.

Responsibilities

·        Develop deep expertise on our product portfolio, to effectively tell our story across all available channels.

·        Manage go-to-market strategies – owning and executing product marketing for our services and technology by contributing to the positioning and messaging; working with cross-functional teams to ensure we depict an effective story across all integrated marketing campaigns to drive client acquisition.

·        Sales and channel enablement – Develop the sales tools (PPTs, case studies, whitepapers, service brochures) to support the sales process of the company’s solutions and drive clarity and consistency of message.

·        Be responsible for the website content development

·        Drive research plans 

·        Conduct ongoing competitive analyses along with market and customer research

·        Manage analyst relations(?)

 

Requirements

·        6+ year of experience in a similar position at a B2B Cyber security company / research group

·        Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.

·        Strong writing skills are essential - must be able to create a wide range of marketing content from scratch (presentations, white papers, datasheets, brochures, etc.).

·        Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner.

·        Experience working with and training sales teams to communicate value to buyers

·        Passionate ,self-starter with a can-do attitude

·        Team player who can build strong relationships with peers and thrive in our fast-paced, ever-changing, and highly collaborative environment; and assist inother marketing, sales support, and company activities as needed.

·        Great public speaker – an advantage

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